Rivian Unveils New Affordable EV Models Amid Tariff Challenges

Rivian is expanding its electric vehicle lineup with more affordable models, targeting a broader consumer base beyond its premium offerings. The R2 and R3 models aim to democratize access to Rivian's technology while maintaining quality. CEO RJ Scaringe highlighted these developments at the Bloomberg Tech Summit, emphasizing the company's commitment to scaling production despite tariff-related headwinds.

Supply chain complexities and U.S. manufacturing investments remain focal points as Rivian navigates geopolitical trade dynamics. The company continues building its proprietary charging network to address infrastructure gaps, while its Amazon partnership solidifies its commercial EV foothold. Autonomous capabilities and mass-market adoption now drive Rivian's strategic roadmap.